Telkom Business: Driving Digital Engagement

Motsepe Advertising partnered with Telkom Business to enhance its digital content strategy and ensure stronger connections with the business's customers. By refining the creative approach and aligning messaging with key audience needs, we successfully launched Telkom Business's biggest winter and summer campaigns.
The campaign increased brand impressions across Facebook, Twitter, and LinkedIn by 58%, with over 486,000 engagements and 194,000 link clicks across various campaigns. Community management was also a key focus, earning Telkom Business a green badge for active engagement and reinforcing trust and credibility.
After two years of strategic content optimisation, our proactive digital approach eliminated the need for regular client briefs. Telkom Business now operates within a seamless content rhythm that continuously drives engagement and strengthens brand affinity.