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DUREX
CASE STUDY

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Durex

Motsepe Advertising partnered with Durex South Africa for their 2023 campaigns, which aimed to bring love, sex, and pleasure together in a unique and exciting way.

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Durex ran two highly successful campaigns in 2023. The #14DaysOfLove campaign generated 21 million impressions, while the Ultra Music Festival competition received over 957,000 impressions and trended in South Africa's top 5 for four days.

 

Motsepe Advertising's partnership with Durex South Africa played a key role in the success of their 2023 campaigns. Durex's ability to bring together love, sex, and pleasure in a way that is both safe and enjoyable, while encouraging deeper connections and uniting people through the power of sexual freedom and pleasure, was instrumental in the success of their campaigns.

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